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Acting With Purpose
Education is the first step to action, empowering our communities to be part of the solution. This campaign works to shift the ways our communities understand, talk about, and respond to sexual abuse, assault, and harassment. We can challenge harmful misconceptions and foster safer communities by learning and acting together. This campaign also seeks to unite us in uplifting the voices of survivors—particularly those most vulnerable in our communities—to build a stronger movement. This campaign aims to develop a movement where younger generations feel included and encouraged to participate and shape a better future. Together, we act with purpose! United, we have the power to change the world for the better. |
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Why Denim?
In Italy, 1992, an 18-year old girl was raped by the 45-year old driving instructor during her first lesson. He took her to an isolated road, pulled her out of the car, removed her jeans and forcefully raped her. She reports the rape and the perpetrator is arrested, prosecuted and convicted. Years later, he appealed the conviction claiming that they had consensual sex. His conviction was overturned and the perpetrator was released. A statement from the Court argued that because the victim was wearing tight jeans, she must have helped him remove them, and by doing so it was not rape but consensual sex. This became known throughout Italy as the “jeans alibi.” |
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